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Previous participants rated FORGE 42…

9.75/10 OVERALL EXPERIENCE

9.75/10 SUPPORT PROVIDED

9.5/10 SERVICES PROVIDED

Join the Waitlist

And get first access to FORGE42 and early bird pricing.

Let’s be honest— most 4-8 week nutrition challenges are a bit shit.

  • Cut out half your favourite foods.

  • Follow a cookie-cutter meal plan.

  • Get a pat on the back and maybe one check-in if you're lucky.

  • They don’t teach you anything.

  • They don’t care if you succeed long term. Hell, they hope you don’t—because then you’ll sign up again.

  • All they want is a flashy before-and-after pic they can slap on Instagram.

Here’s the usual playbook:

  • No banned foods.

  • No starvation. Just simple, flexible templates that fit your life—and a plan that actually teaches you how to eat.

  • You’ll get daily support (yes, daily—you might get sick of me).

  • Practical tools, and a clear path that sets you up to keep winning after the 6 weeks.

  • Lose up to 6kg, build real habits, and walk away feeling like you’ve actually got your sh*t together.

Here’s what FORGE42 does instead:

Here’s what past Forgers had to say…

(FORGE42 was previosly PROJECT LEAN)

Over 42 days you will learn …

  • The no-BS 4-step meal framework that’ll get you results and save you from a lifetime of dry chicken breast and broccoli sadness (unless that’s your kink—no judgement).

  • Why banning chocolate is dumb, makes you want chocolate more, and how including your favourite foods can actually help you lose fat faster. Yes, really. Yes, even pizza.

  • The 3 most common diet-derailing disasters—and how to dodge them like a ninja who’s sick of starting over every bloody Monday.

  • Why cravings are basically your brain being a bit needy, and how to deal with them like an adult without needing to meditate in a dark room or eat celery sticks.

  • The fat loss dealbreaker no one’s talking about—ignore this and you’ll be spinning your wheels faster than a hamster on Red Bull.

  • How to plan your food without losing your mind—so you’re not constantly playing the ‘What should I eat?’ roulette every day at 6:43pm.

  • The “Reverse Diet” strategy that kickstarts fat loss by doing the opposite of what most diets tell you. (Yes, it sounds backwards. Yes, it works. No, it’s not witchcraft.)

  • How to stop meal boredom, reduce kitchen time, and avoid food that tastes like compressed sawdust. (You’re welcome, tastebuds.)

  • The brutally honest fat loss truth most dieticians avoid like a drunk uncle at Christmas—because if you knew this, you’d never buy another restrictive plan again.

But will I actually see results in 6 weeks?

“The program has literally been life changing, redifining my thoughts and understanding around food and intake. I am in power of my body and decisions and you’ve been a great help in building this!”
— Sascha
“I have lost almost 7kgs in 6 weeks, and besides the first few days of project lean I honestly haven’t felt like I’m on a diet. My husband has even said ‘this isn’t like the other diets you have done, I don’t even feel like you are on a diet’. He has also loved the food I have cooked and living a healthier lifestyle.”
— Marg
“I loved how there were many parts to the program, parts which I can see the various types of people connecting with. For example, with me being a fitness professional, there was still plenty of aspects to this group which I found incredibly useful. Useful as a means of growth as a fitness professional and useful as a participant who is wanting to see change in his body.”
— Tevita

Now, complete transparency, those types of results aren’t the norm… but these are:

Join the Waitlist

And get first access to FORGE42 and early bird pricing.

Sounds good right? So what do you get?

✅ Flexible, no-BS meal templates

Eat food you actually like. No “forbidden” foods. No random rules. Just simple structure you can stick to. Whether you want a bit more structure or a bit more flexibility, you have options.

✅ An easy to use App

Track your progress, talk to your coaches and community, plan your weekly meals and more. All directly in the No Nonsense Nutrition & Fitness App.

✅ Education that empowers
You won’t just follow a plan—you’ll understand it. So you leave knowing how to eat, train, and live in a way that works for your life.

✅ A focus on habits that last
We’re not just here to tick the 6-week box. This is about building confidence, control, and the kind of momentum that keeps going long after FORGE42 is done.

✅ Daily coaching & accountability

Yes, daily. You’ll get check-ins, reminders, nudges, and maybe a few tough-love rants (you’ve been warned). I want your results just as much as you do.

✅ Exclusive tools, resources and recipe books

To make sticking to the plan easier than ever. Including simple Build a meal templates, Fast Food Cheat Sheets, Weekend Warplan, Quick & Convenient Meals, Strategic Snacking and more…

How much does it cost?

I could create a long list giving fancy names to all the things included and making up some BS price to try and show you the value you’re getting…

But we like transparency here—so here’s an honest breakdown of what you actually get:

✅ 6 week coaching with 2 x qualified nutritionists (worth $300)

✅ Custom meal templates (worth $99)

✅ Custom Coaching App (worth $15 per month)

✅ Training Plans designed by expert (worth $99)

✅ Recipe books & resources (worth $75)

✅ Live Coaching Calls (worth $180)

✅ Meal Planning Mastery Mini-Course (worth $49)

Total Value of FORGE42 = $685

If we priced it like most online coaches do, we’d have turned that 6 upside down.
(And honestly? It’d still be worth it.)

But we’re not charging that.

Because Forge42 isn’t about squeezing your wallet—it’s about helping time-poor parents and professionals actually get results they can sustain.

So instead You get full access for just:

$349

Or split it into 3 payments of…

$117

…if that works better.

No upsells. No BS. Just serious support for serious progress

Join the Waitlist

And get first access to FORGE42 and early bird pricing.

Before we go, you might be wondering WHO are we to be giving advice?

Hi, I’m James and this is Ash.
We’re coaches. We’re parents. We’ve navigated fat loss, muscle gain, and fitness goals while juggling kids, work deadlines, long weeks, and interrupted sleep.

We’ve built No Nonsense Nutrition & Fitness around one simple idea:
Busy people deserve better systems.

No meal plans that fall apart the second real life kicks in. No unrealistic expectations. No guilt trips or “just try harder” advice.

We’ve helped over 200 people lose 10+kg and keep it off—not by asking them to become full-time fitness robots, but by showing them how to get the biggest return from the time, effort, and willpower they do have.

We call it high ROI nutrition.
You might call it finally getting traction after years of spinning your wheels.

That’s what Forge42 is built on:
Practical strategies. Smarter habits. Consistent action. Real-world results.

More testimonials…

  • "FORGE42 will help you to increase your knowledge of what works for you and your body as well as food choices and help to plan and reach your goals. It’s not just another ‘challenge’ it’s a life changing decision that you will be so grateful you made.”

    Hacey

  • "“I have spent literally years trying to find a way to eat for weight loss without feeling deprived and cutting out food groups. This program has taught me how to eat again, drastically improved my relationship with food and given me the tools to continue on this path. If we are giving out stars 10/10, it has changed my life.”

    Emma

  • "I have achieved the weight loss that I wanted, and I really don’t feel like I had to work that hard at it. I followed the guidance from James, and I honestly feel like it’s stuff I can do forever.”

    Belinda

  • " I was looking to lean up but was stagnant with weight change. In 6 weeks I lost 7 kgs and for the first time in 11 years I weigh under 80kgs. James has sound knowledge and makes it easy to implement this into your everyday life."

    Matt

  • "In 6 weeks my whole mindset has shifted and i am not only feeling leaner and stronger but mentally and emotionally yhe the i have in years"

    Amy

  • "I’ve done programs like this in the past, you're usually get given your meal plan and you’re on your own. Not with Project Lean. The best thing about this program is the DAILY support you receive, not just from James alone, but the other members is amazing."

    Jaime

  • "This program was so easy to follow and read that it made it incredibly easy to follow for the 6 weeks. There was plenty of room to move in terms of what I was cooking for myself and still follow a healthy template. I never see changes in myself as I am way too harsh on myself generally, but in 6 weeks I actually did see change and heard it from a number of people as well"

    Chris

  • "I’m the type of person that tries things for 5 minutes, feel like it doesn’t work, gives up and eats 3 blocks of chocolate. James has taught me that I can have my cake and eat it too. I lost about 3kg in project lean which is great an all but I gained so much knowledge, understanding about my body, information about nutrition, and skills to apply for the rest of my life."

    Bridgitte S

  • "I’ve tried many types of “diets” and have been a yo-yo dieter for many years. From the very beginning, I found James’ approach strictly no BS, he was realistic and also super knowledgeable and presented information in a way that was relevant, easy to digest and just made sense!"

    Nicky H

  • I feel for the first time in a long time I am confidently on track and implementing what I have learned which is now coming naturally to me. I have lost more weight in the 6 weeks than I have in years and I am finally starting to feel better in my mind, body and spirit

    Kerryn

FAQs

  • The program is designed for rapid results. On average most participants lost more than 2 kg in the first 2 weeks of FORGE42. Of course, this is based on diligently following the plan and everyone is different.

    I also encourage you to approach this as a lifestyle change, and think about it with a long-term mentality. Some of the largest results of past participants are seen after the program's finished

  • No. FORGE42 teaches you a simple framework of how and how much to eat, so that you can lose fat around any lifestyle or obligations you presently have. You'll be able to take the skills and strategies learnt and apply it to your own situation so you can eat the foods you love and still achieve your goals.

  • Yes we do. The plans and templates fit a range of dietary preferences.

  • Fair point but this program isn’t about achieving your final BAHG (Big Ass Hairy Goal). It’s about kickstarting the process and potentiating further success. If I told you that FORGE42 could help you lose up to 6 kg in 6 weeks and leave you feeling in control and empowered to then continue on, would you be interested?

  • I can't guarantee you it will because that's within your control. In my experience the main reason many people can’t stick to their diets, is because they’re boring, restrictive and leave you hungry. In FORGE42 there are no “forbidden” foods, in fact I teach you how to include “junk” foods. And if you’re following the plan, hunger will be minimal.